Washington, D.C. – Last week, the NRSC launched new Spanish radio ads in Arizona targeting Mark Kelly on his failures to fight for Arizonans. Kelly has supported open-border policies making Arizona less safe, taking away parents’ rights in the classroom and has done nothing to address rising inflation hurting Arizona’s Hispanic community. The NRSC is committed to defeating Mark Kelly in 2022 to give Arizona residents their voice back in Washington.
The ads are airing on Spanish radio stations in the Phoenix, Tucson, and Yuma media markets. Listen to the ads here:
Phoenix Radio Spot
Tucson Radio Spot
Yuma Radio Spot
AXIOS: First look: Republicans eye Latinos to unseat Kelly
The National Republican Senatorial Committee has hired its first full-time Hispanic communications and political team as it targets Latino voters and tries to unseat Sen. Mark Kelly (D-Ariz.), Axios’ Sarah Mucha reports.
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Driving the news: The NRSC is getting an earlier start than usual in trying to convince Hispanic voters to vote Republican, releasing a trio of Spanish-language ads — first seen by Axios — that oppose Kelly.
- The ads, which will air in Tucson, Phoenix and Yuma, Arizona, hit the senator broadly across a number of issues, including the border crisis, inflation and education.
What they’re saying: “Mark Kelly has forgotten about Arizona’s working families,” a narrator says in Spanish. “From Tucson to Nogales, in our communities, there are many Hispanics like me and you who are paying the price for Mark Kelly’s failures.”
- Although the midterms aren’t for another year, the NRSC sees an advantage to starting spending money on advertising early when it feels as if the message can resonate with voters.
- Inflation and the border are both hot-button issues facing voters in Arizona at the moment.
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The big picture: The Republican effort to win over the Hispanic bloc isn’t just limited to Arizona.
- It has plans to target voters in Florida, Nevada and Colorado, and will focus on Hispanic populations in Wisconsin, Ohio and Pennsylvania, as well.
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