Largest ad reservation ever will start earlier than ever
Washington, D.C. – The NRSC is spending early to define Democrat candidates and highlight the Democrats’ radical agenda. The $53 million investment is starting earlier than the NRSC’s independent expenditure has ever done and will help Republicans win back control of the Senate this November. The ad buys/reservations include Arizona, Georgia, Nevada, New Hampshire, North Carolina, Pennsylvania, Wisconsin. The NRSC has already spent on ads in New Hampshire, Arizona, Nevada, Wisconsin, and Georgia this cycle.
Politico: NRSC reserves $53M in Senate battleground ads
Senate Republicans’ campaign committee is spending bigger — and earlier — on television ads this year, an aggressive strategy to pressure Democrats before summer starts as the GOP seeks to wrest control of the Senate this fall.
The National Republican Senatorial Committee is reserving $53 million in ads in top battleground states through the November election, a figure substantially larger than the Democratic Senatorial Campaign Committee’s $33 million initial ad buy for the year — and greater than the NRSC’s $33 million reservation at this point in the 2020 cycle.
The campaign committee’s ad rollout begins Friday with television spots starting in two key swing states — Arizona and North Carolina — according to Joanna Burgos, director of the NRSC’s independent expenditure arm. That’s sooner than the committee has ever launched its election year ad campaign, which previously started in June, at the earliest.
The NRSC has reserved its ad time in the small group of states that will likely determine control of the Senate — $9.5 million in Georgia, $9 million in Wisconsin, $9 million in New Hampshire, $8 million in Arizona, $8 million in Pennsylvania, $6.5 million in North Carolina and $3 million in Nevada, according to a plan provided to POLITICO. The committee will spend another $2.6 million in Wisconsin on hybrid ads jointly funded by Republican Sen. Ron Johnson’s campaign.
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To date this cycle, the NRSC has spent a collective $3.2 million on ads in those four states, though the spots have been more generic.
Sen. Rick Scott (R-Fla.), the chair of the NRSC, has been open about his belief that Republicans should act sooner rather than later to combat ads promoting incumbent Democrats — instead of waiting until later in the summer to begin attacking them on the air.
“The NRSC Independent Expenditure arm has reserved the largest amount of ad time than any election cycle before and will start spending earlier than ever before to make sure we define these radical Democrats and send them packing in November,” NRSC executive director Jackie Schutz Zeckman said in a statement.
The committee intends to take out ads showing the four vulnerable incumbent Democrats’ record of voting in favor of President Joe Biden’s agenda, policies the NRSC will argue have “caused rampant crime, inflation to skyrocket, gas prices to rise and created a crisis at our Southern Border,” Schutz Zeckman said.
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